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Adam Rutherford and Karen Keany established the PRactice, a boutique Public Relations and Brand Marketing consultancy in September 2004:
"In the three years since we launched we have worked with L'Oreal, Chopard, World Music Awards, Criminal Clothing, Screen Nation Awards, The Home Office, London Fashion Forum, MTV, Virgin Megastores, The Trading Art Group, Samsonite, Kodak, Proctor & Gamble, Roc&Co, Blyk, 49sLtd, Ana Sekularac, Hodder & Stoughton Publishers and DeVox Records."
"We've continued to build great friendships with the media and have embraced the changes in our industry and the wider marketing community. "